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Plans come with monthly credits; every call reports its cost in meta.credits_used. Failed requests are free. Tracked keywords are a plan allowance, not credits. The cost of each endpoint, from the OpenAPI document (x-credits):

Plans

Credit packs (2,000 for $17, 7,000 for $47, 17,000 for $97) are available on Indie and Studio, never expire and are used after the monthly credits. See pricing. When a call would cost more than you have left, it fails with 402 insufficient_credits before any work is done.